15gifts has grown rapidly in recent years and now serves almost 100% of UK telco mobile network operators as well as large mobile operators in the US and Europe. Its software combines consumer behavioural psychology with machine learning to humanise online sales journeys and model real-time, data rich customer profiles. Headquartered in Brighton, UK, the company has grown to over 60 employees and produces more than 2,000,000 customer buying recommendations per month.

The business is run by an experienced management team, led by Tom Cox as CEO and FPE’s investment will facilitate the team’s ambitious growth plans. FPE has a successful track record in backing SaaS businesses which have a strong focus on developing market leading, quality products as well as client focused cultures.