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15gifts appoints Roger Taylor as Chair

15gifts, a leading provider of Customer Experience Management SaaS, has appointed Roger Taylor as its new Chair following FPE’s investment last year.

Roger has extensive experience of helping technology and service orientated businesses scale-up within rapid-change UK and international markets. An experienced Board level operator, he has a proven track record of helping scale-ups succeed by delivering sales performance and operational scale within technology markets, and secure shareholder liquidity.

15gifts has grown rapidly in recent years and now serves almost 100% of UK telco mobile network operators as well as large mobile operators in the US and Europe. Its software combines consumer behavioural psychology with machine learning to humanise online sales journeys and model real-time, data rich customer profiles. FPE’s investment last year will help facilitate the team’s ambitious growth plans.

Roger Taylor, Chair at 15gifts, said, “It is a huge privilege to be asked to serve as Non-Executive Chairman of 15gifts. The business has developed a market leading product that generates material value for its clients and is well positioned for future growth. I look forward to joining the team and to support them on their next stage of growth.’

Tom Cox, CEO at 15gifts said: “We’re excited to have Roger on board as our new Chair. He has a very impressive track record of successfully Chairing and scaling SaaS businesses of our scale. The 15gifts team and I are looking forward to working with him.”

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