Max Contact FPE
Max Contact FPE

FPE Capital invests to support further growth of MaxContact, a leading SaaS contact centre and customer experience platform. Investment is seventh from FPE’s second software and services focussed Fund II

FPE Capital LLP (‘FPE’), the software & services focused lower mid-market growth investor, announces that it has financed the management-led acquisition of MaxContact, a leading Manchester-based independent Contact Centre as a Service (CCaaS) platform.

This marks the seventh investment from FPE Fund II. MaxContact joins fellow current SaaS investments Questionmark, Masstech and Kallik in FPE’s portfolio.

MaxContact is a leading independent challenger brand in the CCaaS market, with clients in the BPO, Financial Services and Utilities verticals. Ben Booth, CEO, and the wider management team have developed the MaxContact product in recent years and have each invested alongside FPE. FPE’s investment marks the first outside investment in the business and sees a full exit for the founder family shareholders.

Lars Pedersen, a serial SaaS executive and current CEO of fellow FPE investment Questionmark, has joined the Board as Non-Executive Chairman.

David Barbour, Managing Partner at FPE, commented:

FPE is delighted to have completed the growth investment into MaxContact. Our expertise is focussed on investing in companies operating in large markets that are experiencing change, where we can help the management team to accelerate their growth rate. The case for brands to improve their customers’ experience and scale their own operations by moving to a cloud-native solution such as MaxContact’s is proven. We are delighted to be supporting Ben and the management team in capitalising on that trend in the coming years.

Ben Booth, CEO of MaxContact, added:

We are delighted to have chosen FPE as our partner. Their experience in technology, and SaaS in particular, is a real differentiator and we are pleased to have them on board as we accelerate our product roadmap and invest in our go-to-market capabilities.

The FPE investment was led by Henry Sallitt, Dan Walker, Chris Kay and Harriet Hunt. FPE was advised on the transaction by Stephenson Harwood (Legal), Altman Vilandrie (Commercial), Dow Schofield Watts (Financial and Tax), Intechnica (Technical DD), Continuum Ventures (Management) and Sales Blueprint (Sales).

The management team was advised by Mazars and JMW.

The selling shareholders were advised by Gunnercooke and Pierce Corporate Finance.


Media inquiries:

FPE Capital

David Barbour

Managing Partner

+44 (0) 203 912 8801


Ben Booth


0371 705 4010

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