18th January 2021
FPE Capital LLP (‘FPE’), the specialist software and services growth investor in UK SMEs, announces that IWSR, the leading B2B data and information provider to the global drinks industry, has acquired the wine consumer research and insights expert, Wine Intelligence. The combined offering provides the industry with robust insight into consumption trends, consumer insights and growth opportunities for the global beverage alcohol sector.
Backed by FPE Capital in 2018, IWSR and its core Global Database has cemented its position as a unique source of data and insight for the largest global drinks brands. FPE Capital Managing Partner David Barbour commented
Since our investment, the team at IWSR has driven hugely impressive organic growth, including through the Covid pandemic, proving its criticality to its clients. The addition of Wine Intelligence enhances the coverage and product range of the combined group, including the creation of a world-class consumer insights division focused exclusively on the global beverage alcohol industry.
Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 global markets.
As Covid reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,
remarks Mark Meek, CEO of IWSR.
Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.
We are delighted to join the IWSR family after nearly 10 years of our organisations working together on behalf of our client base,
says Lulie Halstead, CEO of Wine Intelligence.
I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.
Advisers on the acquisition included Johnson Carmichael (financial and tax due diligence) and Stephenson Harwood (legal).
Managing Partner, FPE Capital LLP
020 3912 8800