20th November 2025
Microsoft Solutions Partners: A Founder’s Guide to Growth & Maximising Valuation
How much is your Microsoft Solutions Partner business worth? What really drives valuation in this ecosystem - and how can you position your business to grow and realise its full potential?
These are common questions for founders of Microsoft Solutions Partners, but clear answers can be hard to come by. Public benchmarks often don’t reflect the realities of partner businesses, and deal multiples are rarely disclosed.
To help address this, we have published 'Microsoft Solutions Partners: A Founder’s Guide to Growth & Maximising Valuation', drawing on our experience of working with and appraising Microsoft Solutions Partners such as The NAV People (TNP) and Codestone.
The report explores:
- The key financial metrics and characteristics that drive valuation for Microsoft Solutions Partners including scale, gross margin, revenue per employee, percentage of recurring revenue, and the balance of EBITDA margin and revenue growth.
- Practical ways to strengthen market position, scalability and defensibility through specialisation, end-to-end transformation, profitable growth and targeted M&A.
- How Microsoft’s evolving priorities around AI, cloud platforms and security are reshaping the partner ecosystem and influencing how investors assess long-term equity value.
It also includes a case study on TNP, the UK’s largest independent Microsoft Dynamics NAV and Business Central partner, where strategic investment and focused initiatives helped drive strong organic growth, targeted acquisitions and a significant increase in enterprise value over just over three years.
Download the report here.
