12th January 2026
Point74, a leading provider of Food Lifecycle Management (FLM) software, has appointed Rob Sinclair as CEO, to lead its next phase of growth.
Rob brings more than 20 years’ experience leading and scaling technology-led businesses, with a strong background in operational leadership, international growth, and enterprise software. He joins Point74 from Altia, where he served as CEO from 2020, having previously held senior operational leadership roles within the business.
During his tenure at Altia, Rob led the company through a period of sustained growth, overseeing global operations and aligning long-term strategy with execution. His leadership was recognised in 2024 when he was named one of the UK’s Top 50 Most Ambitious Business Leaders by LDC, in partnership with The Times.
Rob Sinclair, CEO of Point74 I’m excited to be joining Point74 at such a pivotal stage in its growth. The business has built a market-leading platform that genuinely supports the people behind the products, helping food teams navigate increasing complexity across development, compliance and sustainability. I’m looking forward to working with the team to build on this strong foundation and scale the business.
Point74’s platform supports food businesses by digitising product development and transforming how products are designed, from concept to launch, on a global scale. Rob’s appointment underlines the company’s ambition to continue scaling its platform throughout 2026 and beyond, supporting food businesses operating in an increasingly complex and regulated market.