MaxContact is an AI-powered customer engagement platform that transforms conversations into measurable business outcomes. Built around industry-leading intelligent dialling technology and smart automation, it enables teams to connect with the right customers at the right time, while AI-driven capabilities deliver consistent performance improvements.
Headquartered in Manchester, the platform delivers exceptional results - including 200–300% increases in contact rates and the potential to double sales team conversion rates. Whether driving sales, improving retention or optimising debt recovery, MaxContact enables businesses to scale performance predictably. Trusted by growing companies managing millions of interactions each year and backed by 5-star UK-based support, MaxContact demonstrates how smart technology amplifies human potential rather than replacing it.
FPE’s investment is focused on accelerating the company’s product development and go-to-market capability.
Ben Booth, CEO of MaxContact We met with a number of private equity firms and, from the very start, FPE stood above the rest with their experience in software as a service, their understanding of the problems we were facing as a business, our size and where we were trying to get to... and we felt they understood us and our needs as a business.
